Here is the sort of thing they are doing:
"Protect Our Winters partners with The North Face and Alliance For Climate Education to visit schools through their Hot Planet/Cool Athletes program. Protect Our Winters educates students about the issue, using an interactive presentation with stories from professional winter athletes to inspire kids to make a difference. Jones says that paying attention to little things in your day-to-day life can help the environment, too. For example, he limits his "carbon footprint" by buying locally grown food. And instead of using snowmobiles and helicopters to get up mountains, he hikes for his snowboarding adventures. "This is the planet you are inheriting" Jones says."
It seems that Jones had a bit of an epiphany: "After seeing resorts closed and areas that once had great jumps for snowboarding shut down due to insufficient snowfall, Jones realized that climate change was a crisis that needed to be addressed."
Here's another one featured in the article sharing her wisdom with the young:
"Gleich says that she's seen how climate change can pose an immediate danger to winter athletes. Over the past two winters, Utah has seen a lot less snow, making the snow pack lower. In turn, this makes mountains more prone to dangerous — and sometimes deadly — avalanches. Additionally, with less snow, there are more rocks that could injure skiers.
Now, here is some data for 1972 to 2016:
I hope that some day, somewhere, a child in some school targeted for one of these Hot Planet/Cool Athletes extravaganzas will circulate this sort of chart ahead of the visitors arriving with their propaganda kits.
Once again, a look at the data is enough.
We can make the rascals go
All it takes is to look, don't you know
For their claims are so unsound.
(to the tune of the Garden Song)
Note added later: readers might find this collection of duff winter-forecasts by those who wish to alarm us about climate quite amusing, if it weren't for the reality that the people behind them have been very influential and therefore harmful to society: http://notrickszone.com/2013/04/04/climate-science-humiliated-earlier-model-prognoses-of-warmer-winters-now-todays-laughingstocks/
Note added 03 April 2014. The C3 site notes
Newest Climate Research: Snow Extent Unaffected By Human CO2 Emissions, Contrary To IPCC "Expert" Predictions
Note added 17 April 2014. Much of North America has been enduring a very cold winter, with record levels of snow. According to this report, for example, 5 of the snowiest winters on record in Detroit have occurred in the last 11 years: http://notrickszone.com/2014/04/16/bastardi-detroit-sets-all-time-record-snowy-winter-5-of-the-snowiest-winters-occurred-in-last-11-years/
Note added 15 September 2014. The foolishness of Jones and Gleich is further illustrated with this plot:
Note added 8 March 2017. The general trend of Northern hemisphere snowfall continues upwards: https://notalotofpeopleknowthat.wordpress.com/2017/03/07/winter-snow-extent-continues-rising-trend/
Note added 17 March 2017. Another silly 10-year forecast bites the dust re snow in Vermont: http://notrickszone.com/2017/03/17/shumlins-folly-burlington-buried-by-record-30-of-snow-vermont-gov-warned-end-of-skiing-in-2007/
Note added 08 May 2018. More confirmation of the shallow, opportunistic, fatuous, ill-founded, irresponsible snow-alarmism: https://realclimatescience.com/2018/05/climate-scientists-versus-science/ An apt conclusion at the end: 'Most climate science is based around a superstition that CO2 controls the climate. It is one of the stupidest group think episodes in science history.'