10 questions out of hundreds that could be constructed on similar lines are not too many to put someone intent on their coffee off trying them. The two Tory opportunists in the picture may even provide motivation for them to have a go since I suppose a Guardian-reader will automatically be incensed by them. In this case, for once, they would be right in their prejudice.
As a bonus poke in the eye, let them see the rest of the page carrying the quiz, but only after they have been softened up by it!
Hat-tip: Fang Tentmate (email), and for the image, Not A Lot of People Know That.